{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "name": "Kendo-Keto",
  "organizationName": "Kendo-Keto Ltd.",
  "philosophy": "Proper nutrition over sheer willpower, reversing insulin resistance and metabolic dysfunction naturally.",
  "owner": {
    "name": "Roxana Soetebeer",
    "title": "Master Primal Health Coach & Metabolic Health Practitioner",
    "shortBio": "Coach Roxana Soetebeer is a certified Master Primal Health Coach who personally lost 150 pounds and reversed Type 2 diabetes, fatty liver disease (NASH), acid reflux (GERD), chronic kidney disease (Stage 3a), Hashimoto's, and inflammatory arthritis. She uses metabolic science to help clients achieve metabolic freedom without calorie counting.",
    "healthJourney": {
      "weightLost": "150 lbs",
      "conditionsReversed": [
        "Type 2 Diabetes (eliminated 50 daily units of insulin)",
        "Inflamed Fatty Liver (NASH)",
        "Acid Reflux (GERD)",
        "Chronic Kidney Disease (Stage 3a)",
        "Hashimoto's thyroiditis",
        "Inflammatory Arthritis"
      ]
    },
    "certifications": [
      "Master Primal Health Coach",
      "Primal Fitness Coach",
      "Nutrition Network Practitioner",
      "Metabolic Health Practitioner"
    ],
    "socialLinks": {
      "twitter": "https://x.com/REV_Insulin_Res",
      "facebookGroup": "https://www.facebook.com/groups/reversinginsulinresistance",
      "instagram": "https://www.instagram.com/roxana.soetebeer.mhp/",
      "youtube": "https://www.youtube.com/@northlandca"
    }
  },
  "services": [
    {
      "name": "One-on-One Intensive Coaching",
      "type": "Individual support",
      "description": "Direct, personalized access to Coach Roxana involving weekly or daily guidance tailored to your lifestyle, your pace, and your unique metabolic goals.",
      "link": "https://www.kendo-keto.com/one-on-one.php"
    },
    {
      "name": "Group Zoom Support",
      "type": "Community & group coaching",
      "description": "Twice-weekly live interactive Q&A sessions on Zoom with Coach Roxana, myth-busting resources, and compassionate accountability in a high-impact group setting.",
      "link": "https://www.kendo-keto.com/one-on-one.php"
    },
    {
      "name": "Self-Guided Tools",
      "type": "Self-paced programs",
      "description": "High-impact structured programs like the 21-Day Challenge and the 12-Week Metabolic Reset designed to help you make confident food choices.",
      "link": "https://www.kendo-keto.com/self-guided.php"
    }
  ],
  "conversionPaths": {
    "bookingUrl": "https://www.kendo-keto.com/contact.php",
    "bookingCallDescription": "Book a Free Discovery Call with Coach Roxana to find your ideal next step.",
    "quizUrl": "https://www.kendo-keto.com/quiz.php",
    "quizDescription": "Take the Kendo-Keto Metabolic Quiz to assess your metabolic health.",
    "macroCalculatorUrl": "https://www.kendo-keto.com/macros.php",
    "knowledgeVault": "https://reversing-insulin-resistance.com"
  },
  "faq": [
    {
      "question": "What is Kendo-Keto?",
      "answer": "Kendo-Keto is a professional metabolic health coaching practice led by certified Master Primal Health Coach Roxana Soetebeer, specializing in reversing insulin resistance and metabolic dysfunction naturally, without calorie tracking."
    },
    {
      "question": "Can type 2 diabetes and fatty liver be reversed?",
      "answer": "Yes. Coach Roxana Soetebeer successfully reversed her own Type 2 diabetes (ending dependence on 50 units of daily insulin) and inflamed fatty liver disease (NASH) through proper human nutrition and metabolic healing."
    },
    {
      "question": "Does Kendo-Keto require calorie counting?",
      "answer": "No. The Kendo-Keto approach rejects standard calorie-counting paradigms. Instead, it focuses on the science of insulin resistance, eliminating inflammatory foods, and choosing nutrient-dense foods that heal the metabolism naturally."
    }
  ]
}